If you have just started a new business, it is likely that you have not yet printed your handout because you are still figuring out how to advertise it. Print advertising should be a part of your marketing strategy, regardless of what it is. Print advertising is one of the best ways to tell your target audience about your company.
Even though there are a lot of online channels, like a blog or an informal community, you should try to get to channels that aren’t connected. Planning and printing a promotional pamphlet will be necessary for this.