Readers are drawn into a story by the conflict. In marketing, this could be:
Problem to Address: Make the problems or obstacles your audience faces clear.
a desire to succeed: Highlight unmet requirements or objectives that your brand can assist in achieving.
A Obstacle to Be Overcome:
Demonstrate how your brand can help your audience achieve their goals by overcoming obstacles.
Your brand’s solutions should be in line with the conflict, and your audience should be relevant to it.
Create a Clear Narrative Arc A compelling narrative arc consists of the following elements:
Introduction: Introduce the protagonist, the setting, and their world.
In the Future: Tension can be created by presenting the challenge or conflict.
Climax: Make the crucial scene in which the protagonist confronts the issue.
