Mission: what you want your brand to do. Values: the principles that will guide your brand’s actions.
Vision: the future you hope to create using your brand.
A clearly defined brand story serves as the foundation for your marketing narratives, ensuring consistency and authenticity.Make your protagonist relatable A relatable protagonist is essential to any compelling story. This could be:
Your title: Make your brand the hero who overcomes a significant obstacle.
Your customer: Your customer should be the hero of your brand, acting as a guide or enabler.
a worker or an entrepreneur: By sharing personal stories from the brand’s creators, you can humanize and personalize your narrative.
If your protagonists are relatable, your audience will be able to connect with your story more deeply.
