We looked at third-party consumer studies like J.D. Power’s 2021 U.S. Life Insurance New Business Study and Life Happens’ and LIMRA’s 2021 Insurance Barometer Study to find out what customers want from life insurance companies.
We selected and gathered more than 50 data points on 91 life insurance companies based on those findings.
These data points included ratings for financial strength, customer satisfaction, and complaints from customers, as well as information about the company’s years in business, online tools, no-exam options, policy types and features, the maximum age at which a policy can be issued, and available riders.
Companies with high maximum policy issue ages, low customer complaints, and superior financial stability were given preference.
We also took into account whether or not living benefit riders are included free of charge. The weights and categories that followed were used to rank the businesses.
